Recognition
·
Apple
·
Apple features FitWoody as an example of accessibility in the App Store across 63 countries, nine days after the update.
Details
Type
Recognition
Project
FitWoody
Source
Apple
Date
On May 6, 2026, we published FitWoody's accessibility update, along with a manifesto explaining what we had done and why. Nine days later, Apple featured the app as an example of accessibility in the App Store of 63 countries.
Doing things right pays off in the end. Accessibility is not a box you check at the end: it changes how the entire app is designed, and it's the kind of work that isn't seen until someone needs it.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
