Training
·
Instituto Tramontana
·
We gave one of the live classes for PULSO, the subscription-based training by Instituto Tramontana, on how FitWoody designs motivation.
On May 13th, we gave one of the live classes for PULSO, the subscription training program by Instituto Tramontana. One hour to explain how motivation is designed in FitWoody.
PULSO doesn't start or end on a specific date: every month there are two one-hour meetings, a class and a conversation, with people from the Tramontana circle. It was our turn to give the class.
The question they put on the table was a great one: how do you design for the days when you want to give up on everything? How to build a product that reads your energy and adapts what it asks of you, without guilt or punishment.
That is the idea with which Tramontana announced the session, and it is well summarized: accompanying without making you feel bad. It was a good place to slowly explain how to get there.
Thanks to Instituto Tramontana for the invitation.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
