Press
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ELLE
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"One of the challenges that always drives me crazy is finding female developers"
Interview with Patricia Bedoya on founding a product studio and on who is missing from the tables where technology is decided.
We are excited to share an unmissable interview with Patricia Bedoya, one of the innovators behind our FitWoody app, featured in ELLE. Patricia talks about her career and the challenges she faced when tackling the fitness field with a different vision of technology. Her story is a clear example of how passion and persistence can transform any field.
The impact of FitWoody has been deeply rewarding. We have received countless testimonials from users who have transformed their lives thanks to the flexibility and customization that our app offers. Looking to the future, our goal is to continue expanding our technological capabilities and incorporate more features that promote not only physical activity, but also mental and emotional well-being.
This interview with Elle is not only a reflection of my personal and professional career, but also a testament to how technology can be a transforming force in health and well-being. At FitWoody, we remain committed to innovation and excellence, ensuring that each update of our app brings real value to our users.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
