Press
·
Women’s Health
·
Carrying a personal trainer in your pocket is possible thanks to this application that is taking the world by storm
We have had the opportunity to share our experience with FitWoody and our vision of fitness in this interview with Women's Health, an honor to have our vision taken into account and thank you very much for this space.
The year 2020, a global pandemic. A time when many of us, in the best-case scenario, chose to spend our time exercising from home, making video calls with our friends or family, and getting our hands dirty—literally—testing our culinary skills. Well, that was the context in which Patricia Bedoya, an interior designer by training, put all her efforts into learning how to develop digital applications that would make life easier for the rest of us. This is how FitWoody was born, an app that works like a personal trainer in a Tamagotchi format that encourages you to lead an active lifestyle and helps you bring out the best version of yourself based on the activity and health statistics collected by your Apple Watch.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
