University of Navarra: Service Design Talks

Yesterday we participated in the Service Design Talks: Health & Care, an event organized by the University of Navarra together with EIDE EUSKAL DISEINUA, where we talked about design, health, and how we can improve people's lives through well-thought-out products.

From Chubby Apps, Patricia Bedoya and Asier G. Morato attended to share our experience creating impactful applications. We shared the stage with brilliant professionals like Marta Bariáin and Paula Tomás, in a conversation that revolved around something we are deeply passionate about: how design can (and must) be a transformative tool.

The event was held at the School of Architecture, a 1980s building that still breathes innovation today. With its open workshops and a structure that invites collaboration, it reminded us why spaces also educate. It was the perfect setting to talk about human-centered design.

We want to make a special mention to Aitor Acilu, Service Design professor, for inviting us and for training new generations of designers with a clear vision: design begins, and ends, with people. Thank you for always putting the focus where it really matters.

During our speech, we shared some of the lessons we have learned from building apps over the years. Here they are, in case you are also on that journey (or about to start it):

Create your own Concept Car · Show what you can do, even before anyone asks you to. Sometimes, the opportunity appears when you dare to imagine it.

Start with people, not with the screen · Listen. Observe. Context is king. And if you understand it well, the solutions come on their own.

Every product has to tell a story · If it doesn't move you, if it doesn't connect, if it doesn't solve... then it doesn't matter how many features it has.

Don't build castles in the air · Working with Agile methodology is not about putting it in your LinkedIn bio. It's about keeping your feet on the ground and adapting, always.

Find the core of the product and build from there · You don't need to be everywhere. Sometimes, less is more. Much more.

Designing health and care products and services is a complex challenge, but also a beautiful opportunity. It requires empathy, active listening, and a deep respect for the people it is aimed at.

We return from Pamplona with our heads full of ideas and our batteries charged. Because yes, technology can be much more than functional: it can be human. And that is what we are working on. · The Chubby Apps team