Talk
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NSSpain
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Asier closes NSSpain 2026
The talk that closed the conference, in Logroño: the story of Chubby Studio and why a two-person studio should not compete in volume with machines.
Asier closed NSSpain 2026, at the Riojaforum in Logroño, with the talk "Designed for the days you want to quit." It was his first talk at a conference and was the last on the schedule, the one that closes three days of presentations.
A large part was the history of the studio told without embellishments: a health app that won a hackathon and went nowhere, the pivot towards FitWoody, the months in which we were eight people and lost what we liked, and the return to being two.
The last five minutes were about the elephant in the room: artificial intelligence. Anyone can build an app today with a couple of prompts, and a two-person studio is never going to win a volume race. The conclusion is that when building is almost free, the hard part is deciding what deserves to be built.
Asier wrote about it later with more calm, using the metaphor of the plastic chair and the chair you actually remember, on his blog Microbyte: Woodworkers in the age of plastic.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
