Event
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SPRI
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FitWoody at the 4YFN startup pavilion
A week at the MWC in Barcelona presenting FitWoody's plans to the press and the ecosystem, in the 4YFN startup pavilion.
Details
Type
Event
Project
FitWoody
Source
SPRI
Date
We spent a week at the MWC in Barcelona, inside the 4YFN startup pavilion, presenting FitWoody's plans for next year to the press and the ecosystem.
Asier took to the stage to share where the app comes from and where it is going. All around, the usual stuff during these weeks: meetings, conversations, coffees with old friends and with people we had just met. And yes, also a few robots.
These are intense days, but also the kind that remind you why you do what you do. There is no substitute for sharing face-to-face what you are building, in front of people who share your passion.
We were able to be there thanks to SPRI Emprendimiento and BIC Araba. We are very lucky to have their support.
Continue the journey
Everything we have left behind along the way
Back to the journey
Before you ask
Are these apps yours or your clients'?
Both. Cori and FitWoody are ours, which is why we know what it takes to sustain a product for years and not just launch it. The rest are commissions, with their own client and brand.
Almost everything shown here is about health. What if mine isn't?
Healthcare is where we have published the most, but not the only thing we do. There are also hospitality, sports, and city projects. The sector changes, not the way of working.
What part do you do?
Brand, product and development. We design the identity, the app and the website, and then we program them. iOS, Android and web.
What happens when the app is already live?
Now comes the interesting part. FitWoody has been in the App Store since 2023, and in 2025 we completely rebuilt it. Launching is just the beginning, not the final delivery.
Seeing this, it looks like a large studio. How many of you are there?
Two. That's why you always talk to the person doing the work, and that's why we say no often.
Where do you start?
By telling us what you want to do. From there we work out whether it makes sense, how big it is and where it's best to start.
Are we a fit?
If you've made it this far, something must have resonated with you. Tell us what you want to build, and we'll tell you frankly if we are the right studio for you.
